The flavors themselves won’t hit stores until April, which is right on two years after the original three Dewmocracy flavors, which means the winner should be crowned around August. For my money, the fruit punch infused Typhoon seems like the clear winner here. Anyway, last but not least, Mt Dew White Out is a smooth citrus flavored Dew, which, honestly, doesn’t sound any different than the regular Mt Dew flavor. It should also be noted how similar Mt Dew Distortion looks like the normal Mt Dew. I’ll be interested to see how different the two flavors are (if, in fact, they are different). 7.5.1 Case study: Pepsico's Mountain Dew 'DEWmocracyTM' In 20, Mountain Dew used the DEWmocracyTM campaign to cocreate a new flavour variant. Lime flavored Mt Dew is an interesting choice because Taco Bell sells an exclusive Mt Dew flavor called Mt Dew Baja Blast which is Tropical Lime infused. Mt Dew Distortion is a lime blasted Mt Dew. Mt Dew Typhoon is infused with fruit punch which, to me, sounds pretty awesome. They are Mt Dew Typhoon, Mt Dew White Out and Mt Dew Distortion. So, now we come to February 2010 and Pepsi is starting up the whole Dewmocracy voting promotion again with three new Mt Dew flavors. As of today, I haven’t really seen Ultra Violet in stores, but that’s just in my area. Pepsi never said if Ultra Violet was going to be a permanent flavor, or just a late Summer/early Winter promotion. Unlike the the above Dewmocracy flavors, this one was going to be diet only. Next, in August 2009, Pepsi quietly unveiled a new diet Dew flavor called Ultra Violet. Not my favorite of the three, but it wasn’t my least favorite. Then, the winner of the contest was revealed in August 2008 to be Mt Dew Voltage. The three flavors everyone was voting on were Mt Dew Supernova (Strawberry-Melon), Mt Dew Revolution (Wild Berry) and Mt Dew Voltage (Raspberry-Citrus). People bought the three sodas, tasted them, then went back to the Dewmocracy website to vote on their favorite. Then, all three sodas were revealed to the public in April 2008. After the top three flavor combinations were tallied, logo and packaging designs were developed. People would visit the Dewmocracy website, play games, choose different flavors to be mixed into Mt Dew, and the hordes would then vote on the best sounding Mt Dew mix.
Back in 2008, Mountain Dew held a promotion called Dewmocracy.
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